VeloNews and USA Cycling announce a new partnership to promote bike racing in America. VeloNews, America’s leading bike racing media brand, will publish USA Cycling’s official 2019 Season Preview Guide in print, digital, and online formats beginning with the January/February issue of VeloNews magazine, available on newsstands since January 8th. With this new guide, bike racing fans and riders will enjoy a single, convenient source of information for all USA Cycling’s 2019 events, from road racing to cyclocross to mountain biking.
VeloNews has produced a 32-page USA Cycling 2019 Season Preview Guide included in its January/February magazine issue as well as a digital edition and a section on velonews.com dedicated to the Guide. The USA Cycling 2019 Season Preview Guide will include a schedule of sanctioned professional and amateur events including national championships and pro racing series; profiles of road, mountain, and Paralympics cyclists; information on USA Cycling’s strategy for the 2020 Olympics; profiles of important regional racing communities, a membership overview; a Q&A with USA Cycling Chairman Bob Stapleton; and feature stories on iconic American cycling events. VeloNews will produce 50,000 standalone print copies of the Guide for USA Cycling members, direct mail campaigns, and for membership premium offers. USA Cycling and VeloNews will offer bonus distribution of the Guide at Sea Otter and the Bicycle Leadership Conference. The agreement includes omnichannel marketing consideration reaching millions of cycling enthusiasts across the VeloNews audience including campaigns in print, online, social, email, and event channels.
“VeloNews is excited to partner with USA Cycling to develop its all-new 2019 Season Guide,” said Mark Gouge, VeloNews Publisher. “The guide will help drive awareness of their events, new membership programs, growth initiatives, and the 2020 initiative as well as the cyclists and cycling communities that make up America’s bike racing scene.”
“VeloNews and American bike racing have grown up together over the past 45 years,” said Fred Dreier, Editor-in-Chief of VeloNews, “We are thrilled to be working more closely with USA Cycling to highlight America’s homegrown racing scene and to help excite cyclists about the 2019 racing season.”
